So you have created a new and unique site which is placed on a good web hosting. You have been checking each page of your site for errors, set the visitor counters, but they only show your visits and visits of your friends, colleagues and the people you asked to check it out.
So what is to do in such a situation?
After reading this article you will learn about the first and the next steps in the difficult task of Website advance, optimization and Website promotion on the Internet with your own hands. This process is also known as SEO (Search Engine Optimization).
If you want to get “instant results”, and you don’t have 3-5 months free time to do all this work, then you should make use of contextual advertising.
So, if you are confident that your site can inspire people who came to visit it, you can start:
Optimization of the site.
Using .htaccess to configure forwarding the address without the www in the address with www, or vice versa.
Specify in robots.txt the main mirror of the site, for example:
Configure the server so that it gives the http-header “Last Modified”. Here is an example of how to organize caching and delivery date to generate a page in PHP. Here is an example of using file cache with the help of .htaccess. It could be helpful to read about caching, I will soon post an article about that, so stay tuned for that ;).
Close all external references from indexation. If you can not remove them, make them “crooked.” I will also soon post an article about hiding external links the correct way.
Lock out unwanted pages from being indexed (user profiles, password recovery) in robots.txt. If you do not wish to conceal anything from the search engines still create a robots.txt indicating the primary domain and site maps. T disallow something towards the search engine simply use:
Make a “friendly” human-readable URLs, they are the same SEF URL – search engines friendly URL. For example, your post title is “How to make sushi” so you should make your link “yoursite/how-to-make-sushi”. This way you will not just hit the searching keywords in your HTML text and titles but also in the URL which will rank your site higher then without the keyword inside the URL.
Do not forget to make a sitemap for people in an HTML format and a sitemap for search engines format Sitemap.xml. To create a sitemap in XML easily and without any knowledge use xml-sitemaps.com or install a WordPress plugin called XML sitemaps if your site is running WordPress
While formating the sitemap, you can simultaneously check the availability of pictures and links to your site. After the formating process of the sitemap, put the highest priority (1.0) to the pages that you are going to promote.
Create a thumbnail of your site – favicon.ico – it will provide your site, among other in the search results. It will also help people recognize your website easily when they are running a few more open tabs at the same time, after they have opened all the results from their google search.
As part of the promotion of Web links, they are posted on other sites. Since the site has to become popular, it doesn’t just have to be visited through search engine links but also through other sites which can be your partner sites. This means you should get a partner site and both of you should exchange links, however it should not be just a random site but one that fits your content. Read about the most common mistakes about SEO and Web-marketing or good manners in the development and support.
Text pages should contain potential key requests. These are words and phrases that people often search in search engines.
If you choose to promote low-frequency queries that are searched up to 100 times per month, it is often enough to write a good page with unique content that will be really interesting to people and you will definitely find yourself in the top of search engines.
Choosing the midrange and high-frequency queries should think twice, if you are ready to spend a lot of effort, time and money on search engine optimization for this request, or you would rather aim for few dozen low-frequency articles and pages that can easily be in the top the search results. If you are ready for 3-5 months engage in the promotion of your site, then read on…
Optimizing pages on request:
Form a title, a description, keywords, H1 using key expressions in the page header. In the next few lines the “key request” will stand for the search keyword you have chosen to use on your site to fit the search request someone would search on search engines.
<Title> key request </ title> <Meta name = "Keywords" content = "key request in different ways" /> <Meta name = "Description" content = "The description of the content using the same key request in different ways of describing it" />
At the beginning of the page after the body opening tag(<body>):
<h1> key request </ h1>
Make a separate page for each key request that is full, however is contains detailed answers to the key request. The text should not be less than 3000 characters or 7-10 paragraph, preferably it should contain one or two themed pictures. If it is possible to write more then write more, since it will definitely bring better results!
Form H2-H6 heading tags for subqueries of the primary key query on the page. Highlight important keywords using strong, b, em tags once or twice in the text.
Make internal linking – set up the links to the internal pages of the site to other internal pages with key expressions in the ANCHOR and in the title attribute like so:
<a href="address" title="alternative key request"> key request </a>
Highly recommended to carefully study the recommendations of Google on site optimization. Learn to read between the lines!
Principles to promote new sites:
Site Age is not as much the date of registration of the domain as the first search engine indexing of the content of the current topic.
If the search engine will notice that in the first weeks after the initial indexing of your site it suddenly began to refer to hundreds of pages, which do not differ a special quality, then such progress will be classified as a “reference explosion,” and the site will filtered out.
- A new site is not recommended to promote on the high frequency requests. The ability to lead on such words appear a year later with competent advancement low frequency and mid frequency requests.
- New sites should be checked for errors and omissions in depth.
- An accurate link building strategy which imitates the natural process is mandatory.
I hope this more detailed article on the SEO (Search Engine Optimization) topic will help you on your long way in advancing through ranking higher in the search engine ranking. I wish you all good luck promoting your website with your own hands ;).
Image “seo-blocks” by Paloma Gómez: https://www.flickr.com/photos/palomagomezg/3431433137